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On the Conflict and Tensions That Move Our Brands Forward
My favorite piece of fiction of all time is Frank Herbert’s, Dune. I love the depth of the lore, the commentary on politics; religion;...

Nathan Daniel Blake
Jan 25, 20224 min read
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On the Need for Story-Driven Brands to Have Strong Beginnings
I think the first lines of a book are incredibly important. A well crafted opening is like opening the door to a dinner party and getting...

Nathan Daniel Blake
Jan 19, 20223 min read
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Story-Driven Marketing & PR Starts with Knowing How to Map a Story
A lot of people talk about tracing their life through music. I trace mine through the stories I was told. Some of my earliest memories...

Nathan Daniel Blake
Jan 11, 20225 min read
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Your Story Can Start with Intent, but at Some Point, You’ve Gotta' Put Words on the Page
Stories are funny things. They live in our minds long before they're shared. But at some point, you've gotta' put words on the page.

Nathan Daniel Blake
Dec 13, 20212 min read
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Once Upon A Time: Why Good Storytelling Should Drive Your Marketing & Public Relations
As my birthdays pile up, the list of things I really believe to be true without hesitation grows smaller. Perhaps that is wisdom. Perhaps...

Nathan Daniel Blake
Aug 16, 20213 min read
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Brand Development Is the Most Important Business Term That You Don’t Understand
Brand Development is the most important term that no one really understands, but it has a huge impact on how successful you are.

Nathan Daniel Blake
Aug 3, 20213 min read
74 views


The Importance of Lightning Bugs to Building Your Brand
Show up at the right bush, with the right burst of light, to the right bug, and you're going to have the chance at making some magic.

Nathan Daniel Blake
Aug 11, 20204 min read
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Why You Should Foster a Cohesive Brand on Social Media
The story of what makes your organization authentic is what sets you apart. Enter social media.

Jessi Maxwell
Apr 16, 20203 min read
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The Internet Comes-of-Age; What it Means for Us
In a crisis, we turn to dependable things that already exist and adapt them to solve new problems. For COVID-19, we turned to the internet.

Nathan Daniel Blake
Apr 7, 20203 min read
70 views
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